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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-161 Sports Publishing & Monetization: How To Solve This Giant Problem
Description: Sports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the dollar. Brian Cristiano and Rob Cressy dish about the current sports publishing landscape and the monetization surrounding it. With Rob running Bacon Sports for the last five years, on top of having a background in digital advertising sales, he’s got a un...