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Podcast: SaaS District
Episode: Thriving for Revenue in The 2023 Market Downturn with Scott Stouffer #203
Description: Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.In this episode we cover:00:00 - Intro01:35 - GTM Strategy To Overcome Downturn05:13 - Common Points For CAC Decreasing & Shortening Sales Cycle13:11 - Effectively Balancing Sales Team And Leads15:16 - Key Elements Of Context To Improve Operations & Outcomes23:12 - How To Begin I...