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Podcast: App Marketing by App Masters
Episode: 635: Viber Head of UA, Moshi Blum
Description: What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country.
Moshi Blum is the Head of User Acquisition at Viber.