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Podcast: The Brand Marketing Show
Episode: 3 Ways To Build Your List Before A Promotion
Description: No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you're growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into buyers. And for the people who thought they were spared…. No, a discount is also not the only way of offering value to your target market. Yes, it's a nice enticement for some...