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Podcast: Let's Talk Loyalty
Episode: #409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company’s latest innovations and initiatives.When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is ofte...