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Podcast: The IBJ Podcast with Mason King
Episode: Group recruits IU athletes to help not-for-profits via NIL deals
Description: Hoosiers For Good Inc., the brainchild in part of Cook Medical Group President Pete Yonkman, is a new organization that is looking to pay Indiana University athletes to represent and promote Indiana not-for-profit organizations.
Just a year ago, such an arrangement would not have been possible. But last summer—under pressure advocates for student-athletes as well as states legislatures and Congress—the Indianapolis-based NCAA approved new rules that let student-athletes be paid for endorsements, autographs and more.
In most cases, companies will pay athletes for the right to use their name, image or likeness—referred to as N...