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Podcast: Fitt Insider
Episode: 121. Jason McCarthy, CEO of GORUCK and Sandlot Technology
Description: Today I'm joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business. In this episode, we talk about Jason's vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness. In this episode, you'll learn: How to build a community and your brand Can you grow a community without ads? Why you need to use your unfair advantage The downside of the metaverse and its imp...