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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: First Customers: 200 Free Websites to $27M ARR
Description: 50-70 year old customers who hated vendors, distrusted cloud software, and refused monthly subscriptions. Kevin Wagstaff won his first customers by building 200 websites for free and spending 10-12 hours a day in Facebook groups answering questions without ever pitching.
Kevin reveals the SEO strategy he started 12 months before the product existed, the 6am Sunday demo that unlocked 50-75 referrals from a single mastermind group, and how he and his brother bootstrapped Spectora from $5K to $27M ARR by serving early customers instead of selling to them.
Spectora is a modern all-in-one platform for home inspectors...