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Podcast: Podnews Daily - podcast industry news
Episode: Study: is video worth doing for your podcast?
Description: Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly provides podcast hosting, website, memberships and products - all in one platform.
Measured by the cost of an “hour of attention”, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive...