Want to create an interactive transcript for this episode?
Podcast: Foodpreneur with Chelsea Ford
Episode: #144 Test the Ingredients, Not the Cake: Marketing Decisions That Move Product
Description: Send us Fan MailHow do you really know if your packaging works? If your campaign will land? If your new flavour will sell?You ask the people who matter most - your customers. Fast.In this episode of Foodpreneur with Chelsea Ford, I chat with Anna Henwood, CEO of Stickybeak, a rapid consumer testing platform that delivers feedback from your target audience within 48 hours.Anna reveals her frameworks for marketing effectiveness that help you get more product into more consumer baskets. We dig into the everyday decisions that often leave...