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Podcast: eCommerce Podcast
Episode: The Power of Simply Saying Thank You
Description: On Thanksgiving Day, whilst American families gather to express gratitude, eCommerce businesses gear up for the most transactional weekend of the year. Matt Edmundson explores why businesses that win long-term aren't those with the best Black Friday discounts, but those that genuinely appreciate the humans behind the transactions.Episode SummaryMatt shares the Gratitude Audit - a three-level framework distinguishing between no appreciation, automated appreciation, and personal gratitude. Through the story of transforming a beauty business that achieved 40% repeat purchase rates and 20% revenue growth, he demonstrates how culturally embedding thankfulness creates customers who become brand...