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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2666 - Revisiting Ads: A Bold Move?
Description: In this special episode, Gresham shares the current challenges he faces, which involve a massive reboot and resetting of his existing digital marketing and web support businesses.
This phase requires exhausting work to undo old processes and establish a clear new direction for success, which he is exploring through updated strategies like testing smaller budget Facebook ads rather than relying on expensive, less successful lead portals. His goal is to organically generate opportunities, avoiding external lead dependence to ensure better alignment and a higher chance of ultimate success for his new business direction.
He recognizes t...