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Podcast: The Front Page
Episode: Nau mai Ikea: What to know before Sylvia Park store opens
Description: It’s the moment anyone looking for a conveniently packaged, Swedish designed kitchen cabinet is waiting for. Ikea opens in Auckland this week at Sylvia Park – and it’ll be the company’s largest store in the Southern Hemisphere, about the size of three rugby fields. You’d be pressed to find someone who hasn’t encountered news of the iconic brand in Aotearoa. But why is it such a big deal? What’s so different about Ikea? We’ve brought Quantum Jump CEO and marketing expert Ben Goodale along with us to get an early loo...