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Podcast: Podnews Daily - podcast industry news
Episode: Study: YouTube ads work up to 25% worse than audio
Description: Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI
Why would anyone knowingly buy ads on a platform that works up to 25% worse? New research today from Oxford Road suggests that, in spite of the hype around YouTube, ads on YouTube shows are less effective than on audio-only podcasts. The data is based on more than a thousand campaigns - and shows that video comes at a heavy cost to advertisers, who might be better buying audio instead.
The data is also covered...