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Podcast: DM Radio
Episode: Marketing Lessons of 2020 in Hindsight
Description: Analytics drives the MarTech Industry, and in a post-COVID world, online data is central to just about any business strategy. But how can companies assemble the right stack for their needs? With nearly 8,000 sales and marketing solutions on the market, knowing which ones will work for you is the critical question to answer. Hear author and Visionary Mark Schaefer offer his take on the "complex cocktail" that can solve the mystery of the new somewhat-normal in marketing. He'll by joined by Bloor Group CEO Eric Kavanagh, who will give his take on the state of the industry; and...