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Podcast: PR 360
Episode: Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson
Description: In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker?             [01:39] Can you give a brief explanation about Fintech?            [03:01] How has the messaging differed from B2B to B2C for Fintech?             [06:29] B2B Fintech is about easy of use and efficiency and B...