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Podcast: Podnews Daily - podcast industry news
Episode: Podcasts overtake spoken-word radio
Description: Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time.
For the first time in history, podcasts are now bigger than spoken-word radio, according to new data from Edison Research at SSRS. This time ten years ago, podcasting was more than seven times smaller than AM/FM radio, which was a dominant force in spoken-word listening. But, over the last decade in the US, the share of time spent using AM/FM radio to listen to spoken-word audio has al...