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Podcast: Success Beyond The Brush
Episode: SBTB Ep. 16 | How Much Should Contractors Really Spend on Marketing?
Description: Spring brings more than warmer weather for painting contractors — it also brings a flood of marketing pitches, lead generation promises, and pressure to spend money fast.In this episode of Success Beyond The Brush, Mark Black and Scott Lawler break down how contractors should think about marketing spend, where most owners go wrong, and how to actually measure whether marketing is producing results.Scott explains why mature companies often spend far less on marketing than newer businesses, how past customers and referral databases can become your most profitable lead source, and why many contractors are ma...