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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Myth of Messaging as Self-Actualization
Description: It doesn't feel the way I thought it would. Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.” There’s an expectation that landing on your Three Word Rebellion is going to be some type of peak experience. The skies open, heavens part, angels sing, and there are puppies and unicorns everywhere! There’s the expectation that this message is going to be...