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Make Marketing Suck Less for Expertise-Driven Solo Businesses

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your messag...

The One Thing That Changes How You Get Clients in 2026

9 mins; December 09, 2025

When You Hit the Marketing Wall & Can't Keep Going

6 mins; November 19, 2025

Why Real Experts Hate Marketing — and What to Do About It

55 mins; October 21, 2025

Why Waiting is The Riskiest Thing You Can Do Right Now

10 mins; October 07, 2025

400 Episodes In: Here’s the Hill I’ll Die On

17 mins; June 03, 2025

Fix This One Thing Or Keep Wasting Time On Your Marketing

11 mins; May 27, 2025

Why the Flashy Fakes Keep Winning—and What Real Experts Can Do About It

12 mins; May 20, 2025

The 60-Year-Old Marketing Truth That Still Trumps Every Tactic

12 mins; May 13, 2025

This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo)

12 mins; May 06, 2025

How to Make Your Offer Essential (Not Expendable) in a Downturn

14 mins; April 29, 2025

The Curse of Sloppy Messaging: Four Signs You're Afflicted

15 mins; April 22, 2025

Basic Needs Beat Big Dreams: Messaging During Economic Chaos

15 mins; April 15, 2025

AI for Marketing That Doesn't Make You Sound Like a Freaking Robot

15 mins; April 01, 2025

How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times

14 mins; March 25, 2025

The Shocking Truth About Doing LESS Marketing

12 mins; March 18, 2025

Niche Phobia: Why Your Hardwired Against Niching (And What to Do Instead)

13 mins; March 11, 2025

What's Really Killing Your Sales? (Hint: Not Your Offer)

14 mins; March 04, 2025

Screw Being 'Less Expert'—Unabashedly Market Your Smarts

12 mins; February 25, 2025

The Anti-Cringe Guide to Selling Your Expertise

13 mins; February 18, 2025

95% of Your Audience isn’t Ready to Work With You (Here’s What to Do About It)

13 mins; February 11, 2025

Growing Your Audience Is a Pain in the Ass (Here's Help)

14 mins; February 04, 2025

Defeat The Marketing Blob Before It Eats Your Business

13 mins; January 28, 2025

Avoiding The Second Launch Fizzle: 4 Insights From The Trenches

12 mins; January 21, 2025

An Invitation to Make Marketing Suck Less

6 mins; December 03, 2024

Marketing Snake Oil: Why 'Proven Formulas' Are BS

12 mins; November 19, 2024

Why Most Marketing Advice Is Sucks For Your Business

13 mins; November 12, 2024

Your Marketing To-Don’t List

11 mins; October 29, 2024

Duped: The Weapons of Influence

65 hours 20 mins; October 22, 2024

Marketing BS Detector: Separating Messaging, Marketing, and Copywriting

18 mins; October 08, 2024

Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner

35 mins; October 01, 2024

Marketing That Doesn't Hijack Your Life with Laura Litwiller

31 mins; September 24, 2024

Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower

13 mins; September 17, 2024

Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn

33 mins; September 10, 2024

Avoiding the Marketing Time Suck of Doom (for once and for all)

10 mins; September 03, 2024

Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz

34 mins; August 27, 2024

Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman

34 mins; August 20, 2024

Why Short Form Content Sucks for Experts with Jessica Lackey

34 mins; August 13, 2024

Pod Takeover: Aligning Marketing & Growth with Michelle Warner

27 mins; August 06, 2024

Wanna Ditch the Marketing "Shoulds" (and Social Media too)

3 mins; August 01, 2024

How To Navigate The Relentless Slog Of Marketing with Michelle Markwart Deveaux

46 mins; July 30, 2024

How Messaging Wins When Life Sucks with Nicole Trick-Steinbach

34 mins; July 23, 2024

Funnels Suck: What This Coach Did Instead To Market Her Business With Rachel Alexandria

32 mins; July 16, 2024

Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez

35 mins; June 25, 2024

3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business

14 mins; June 18, 2024

How To Differentiate Your Expertise To Carve Your Unique Place In The Market

15 mins; June 11, 2024

How a 3 Word Rebellion Transformed My Marketing from Sucky to Successful

20 mins; June 04, 2024

Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses

14 mins; May 28, 2024

Communicate the Value of Your Expertise with the 3 Word Rebellion

16 mins; May 21, 2024

Defying Anti-Expert Bias and Claiming Your Identity as an Expert

12 mins; May 14, 2024

How To Stand Out In A Sea Of Marketing Clichés

14 mins; May 07, 2024

The Three Things You Control In Your Business

13 mins; April 30, 2024

From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success

12 mins; April 23, 2024

The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It

18 mins; April 16, 2024

How to Keep Your Messaging Relevant During a Turbulent Economy

14 mins; April 02, 2024

Expert Enough: Navigating the 3 Stages of Expertise

14 mins; March 26, 2024

Expertise Matters: Defying Marketing Topes In Online Business

18 mins; March 19, 2024

Why Doing Good Work Isn't Enough

3 mins; March 14, 2024

Market Like An Expert: 3 Specific Reasons to Market Your Expertise

13 mins; March 12, 2024

Moving From Giving To Asking: Navigating Marketing's Tricky Transition

17 mins; March 05, 2024

How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)

17 mins; February 27, 2024

The Missing Puzzle Piece in Your Marketing Message

9 mins; February 20, 2024

Dispelling Messaging Myths: The Power of Misconceptions

13 mins; February 13, 2024

How To Address Pain Points Without Being A Jerk

12 mins; February 06, 2024

Wanna Break Up with Social Media 💔

2 mins; February 01, 2024

Tapping Into The Customer Awareness Spectrum To Market With Intention

14 mins; January 30, 2024

Voice of Customer: The Most Overlooked Piece of the Marketing Message

18 mins; January 23, 2024

Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing

12 mins; January 16, 2024

Navigating The Sh!t Show: Business and Personal Highlights of 2023

17 mins; December 19, 2023

Marketing Reality Check: The “Underpants Gnome Strategy”

10 mins; December 12, 2023

The Challenges of Overmarketing: How To Do Less But Better

60 hours 5 mins; December 05, 2023

The Art of Tweaking and Evolving Your Marketing & Messaging Strategy

11 mins; November 28, 2023

The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young

52 mins; November 21, 2023

Put This on Your Radar for 2024

3 mins; November 16, 2023

Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?

14 mins; November 14, 2023

How to Successfully Market Your Business without Social Media with Meg Casebolt

34 mins; October 31, 2023

Five Steps To Determine What Effective Marketing Looks Like For You

15 mins; October 24, 2023

3 Foundational Pieces of Your Marketing Message

21 mins; October 17, 2023

Three Powerful Ways That Messaging Enhances Your Marketing

13 mins; October 10, 2023

The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency

16 mins; October 03, 2023

The Who, What, and Why Behind The Expert Up Club

40 mins; September 26, 2023

Four Ways Experts Are Making Marketing Suck Less

21 mins; September 19, 2023

One Weird Trick to Improve Your Own Marketing

8 mins; September 12, 2023

Debunking Marketing Misconceptions To Make Marketing Suck Less

14 mins; September 05, 2023

The Myth of Audience Growth: What the Web Celebs Aren’t Telling You

18 mins; August 29, 2023

Trailer: Introducing the Make Marketing Suck Less Podcast

2 mins; August 24, 2023

The Power of Repurposing Your Content with Andréa Jones

27 mins; August 22, 2023

How The Sunk-Cost Fallacy Changed This Podcast

20 mins; August 15, 2023

Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid

15 mins; August 08, 2023

Show, Don’t Tell: Building Trust in Your Marketing

17 mins; August 01, 2023

Stop “Should’ing” Yourself with Amanda McKinney

32 mins; July 25, 2023

The Do Less But Better Marketing Strategy

13 mins; July 18, 2023

Five Reasons Why Marketing Bites (And What To Do About It)

14 mins; July 11, 2023

[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl

20 mins; July 06, 2023

Doing Business Differently? Be an Expert Amongst the Experts

20 mins; June 27, 2023

[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches

15 mins; June 22, 2023

Why Marketing Courses Fail Your Business (and What to do Instead)

13 mins; June 20, 2023

[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele

17 mins; June 15, 2023

Does Claiming Your Expertise Limit Your Business? Debunking 3 Misconceptions About Marketing for Experts

12 mins; June 13, 2023

[MMSL] What to Do When Your Audience Isn't Growing

16 mins; June 08, 2023

The Proving Energy Trap: How to Communicate Your Expertise Effectively

14 mins; June 06, 2023

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Make Marketing Suck Less for Expertise-Driven Solo Businesses

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