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Make Marketing Suck Less for Expertise-Driven Solo Businesses

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your messag...

Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry

15 mins; May 30, 2023

Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business

15 mins; May 23, 2023

Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business

12 mins; May 16, 2023

[Rebroadcast] Are You the Overlooked Expert?

16 mins; May 09, 2023

Are You Being Overlooked Because Of Your Marketing?

15 mins; May 02, 2023

How to Stand Out With Your Podcast in 2023 with Jeremy Enns

35 mins; April 25, 2023

[Rebroadcast] The Only Remaining Way to Stand Out in Business

12 mins; April 18, 2023

How to Use ChatGPT to Stand Out

18 mins; April 11, 2023

What Does It Take To Stand Out in 2023

19 mins; April 04, 2023

How We Will Take Care of Each Other Inside the Expert Up Club

11 mins; March 28, 2023

Your Invitation to Expert Up

13 mins; March 21, 2023

The True "No Audience, No Problem" Strategy to Grow Your Business

12 mins; March 14, 2023

What To Do When Your Marketing Message Flops

13 mins; March 07, 2023

Don't Like Marketing? Here's What You Need at the Minimum

14 mins; February 28, 2023

Stop Trying To Get It Right

12 mins; February 21, 2023

How to Make Your Business Interesting to Other Humans

13 mins; February 14, 2023

Why and How Experts Market Differently

12 mins; February 07, 2023

Are You Expert Enough?

13 mins; January 31, 2023

Claim Your Expertise: The Rebel Expert Manifesto

10 mins; January 24, 2023

We've hit 300! Hooray! Here's What's Next.

16 mins; January 17, 2023

Minimal Viable Michelle: Understanding Your Body of Work for Repurposing

14 mins; January 10, 2023

How Do We Earn Trust in Online Business with Maggie Patterson

26 mins; November 29, 2022

How To Build Trust Using Your Brand Message

20 mins; November 15, 2022

How Do You Know Who To Trust

17 mins; November 08, 2022

A Crisis of Trust: Why You Are Skeptical of Online Businesses

17 mins; November 01, 2022

How to Steer Your Business During Uncertain Economic Times

36 mins; October 25, 2022

How to Keep Your Message Relevant During an Economic Downturn

16 mins; October 18, 2022

The Myth of Messaging as Self-Actualization

15 mins; October 11, 2022

[3WR Book Club] The Messages That Support Your 3-Word Rebellion

15 mins; October 04, 2022

[3WR Book Club] What the 3 Word Rebellion Does for Your Business

19 mins; September 27, 2022

[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion

12 mins; September 20, 2022

[3WR Book Club] Why You Should Build a Movement Around Your Expertise

15 mins; September 13, 2022

[3WR Book Club] Owning Your Expertise

17 mins; September 05, 2022

Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off

21 mins; August 23, 2022

Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients

23 mins; August 16, 2022

Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing

17 mins; August 09, 2022

Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)

25 mins; August 02, 2022

Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace

12 mins; July 26, 2022

Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead

10 mins; July 19, 2022

Bonus Deep Dive: How to Assess the Effectiveness of Your Message

17 mins; July 12, 2022

Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting

11 mins; July 05, 2022

Clarifying Your Message Leads to A More Effective Sales Process

19 mins; June 28, 2022

4 Different Ways to Talk About Your Offer Without Talking About Your Offer

18 mins; June 21, 2022

Sell the Results, Not the Solution

14 mins; June 14, 2022

Marketing Messaging Make-Over

14 mins; June 07, 2022

Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme

55 mins; May 31, 2022

The Unfair Advantage of the Overlooked Expert

15 mins; May 24, 2022

Listen Up Overlooked Expert: Control The Message

13 mins; May 17, 2022

Overcoming the Challenge of Being an Overlooked Expert

13 mins; May 10, 2022

Are You The Overlooked Expert?

16 mins; May 03, 2022

How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)

19 mins; April 26, 2022

What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)

16 mins; April 19, 2022

What's the Intention Behind Your Marketing Message? (Game of Communication 2)

20 mins; April 12, 2022

Are You Communicating or Playing the Game of Communication?

20 mins; April 05, 2022

Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt

32 mins; March 29, 2022

What Does Your Business Get Out of Your Social Media Time?

13 mins; March 22, 2022

Demystifying Marketing : Behind The Scenes of My Marketing Strategy

24 mins; March 15, 2022

Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren

8 mins; March 10, 2022

Why Is It So Hard to Know If Your Messaging Is Working?

17 mins; March 08, 2022

Messaging: What Is It and How Do You Know If It's Working

14 mins; March 01, 2022

Exploring the Messy Middle of Building an Audience and a Business

12 mins; February 22, 2022

Who Has Bigger Stages and Why

17 mins; February 15, 2022

Advocating for Your Work in a Competitive Industry with Dave Noll

39 mins; February 08, 2022

Building an Argument: How to Get Past the Manipulation Tactics

18 mins; February 01, 2022

The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy

21 mins; December 13, 2021

A Question Every Business Owner Should Ask

12 mins; December 06, 2021

The 3 Essential Foundations for Creating Demand for Your Business

17 mins; November 29, 2021

The Five Reasons You Want Your Business to be In-Demand

19 mins; November 22, 2021

The Unspoken Problem in Online Business

12 mins; November 15, 2021

Case Study: Why You Should Stop Over Nurturing Your Audience

14 mins; November 08, 2021

Duped: Courses - Money Making Dream or Business Nightmare

62 hours 6 mins; November 02, 2021

Is the 3 Word Rebellion Messaging Intensive Right for You?

19 mins; October 25, 2021

The Best Way to Create Content that Engages Your Right Fit Client

15 mins; October 18, 2021

Why You Should Ditch Ideal Client Avatars & Do This Instead

11 mins; October 11, 2021

The Missing Ingredient for Wildly Effective Word of Mouth Marketing

10 mins; October 04, 2021

3 Ways to Repel Clients Who Aren't the Right Fit for Your Business

12 mins; September 27, 2021

The Only Remaining Way to Stand Out in Business

12 mins; September 20, 2021

A Programming Note

1 min; August 31, 2021

[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business

21 mins; August 23, 2021

[Summer Fun] Duped: The Bro Marketing Binary

42 mins; August 16, 2021

4 Reasons the StoryBrand Framework Didn't Work for Your Business

14 mins; August 09, 2021

8 Jobs Your Message Does for Your Business

20 mins; August 02, 2021

[Summer Fun] Creating the Audience Journey to Yes

16 mins; July 26, 2021

[Summer Fun] Why You Are Not Your Message

15 mins; July 19, 2021

[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business

17 mins; July 12, 2021

What the Heck Is Branding with Robyn Graham

35 mins; July 05, 2021

Why Your Words & Message Matter More than You Think In Business

19 mins; June 28, 2021

What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)

19 mins; June 21, 2021

Brand Messaging Platform: What it is & Why Your Online Business Needs One

19 mins; June 14, 2021

How We Can Support Your Business’s Messaging & Marketing

25 mins; June 07, 2021

How to Know If Your Business is READY for Messaging

17 mins; May 31, 2021

Uncage Your Epic Credential with Caroline Mays

40 mins; May 24, 2021

Why Your Title Matters Less than You Think

13 mins; May 17, 2021

The Mindset to Spread Your Message with KC Rossi

30 mins; May 10, 2021

Create Stand Out Calls-to-Action

16 mins; May 03, 2021

Lead Your Clients with a BOLD Message

17 mins; April 26, 2021

Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out

13 mins; April 19, 2021

Standing Out in A Crowded Market (4-Part Masterclass)

15 mins; April 12, 2021

What’s the Difference Between Messaging, Marketing and Copy?

12 mins; April 05, 2021

How Emotions are Key to Closing More Sales

12 mins; March 29, 2021

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Make Marketing Suck Less for Expertise-Driven Solo Businesses

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