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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Description: What was the intention behind your last email or post? What did you want it to do for your business? What did you want it to do for your audience? Sometimes we get caught up in posting or emailing for the wrong reasons. We realize that it’s been a while since we sent an email to our subscribers so we draft one quickly and send an email out. We come up with something that we think the algorithm will like so we post on social media even if it’s not really communicating our mess...