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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
Description: Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place. I hear this all the time when I'm on a call with a potential client. And it tells me two very important things. Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating...