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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
Description: What if you stopped trying to build an audience?   The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.  But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?  Well, that's exactly what I want to dive into in today’s podcast. In th...