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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How Do We Earn Trust in Online Business with Maggie Patterson
Description: How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its h...