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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Exploring the Messy Middle of Building an Audience and a Business
Description: Imagine this: a friend tells you they’ve just landed a huge opportunity. And you’re thrilled for them! You’re genuinely happy for their success. But. There’s this niggling little voice in your head whispering, that should be me. And it really is a both/and situation. You can be genuinely excited for someone else and still feel that twinge of envy, knowing that you want an opportunity like that too. It’s so easy to see someone land a TEDx talk and think, that should have been me, or...