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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Expert Enough: Navigating the 3 Stages of Expertise
Description: “I don't know if I'm expert enough.”“Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results.Yes, you're definitely expert enough, but I understand why people feel like they aren’t. Why you doubt your expertise and think that you're not expert enough. And some people t...