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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Avoiding The Second Launch Fizzle: 4 Insights From The Trenches
Description: Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition. Every single time I've created something new, whether it was the 3 Word Rebellio...