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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Description: “I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” I can't tell you how many times I've heard this very thing and I get why.Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.I also understand how much it hurts to watch someone who has half the experience and expe...