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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Defying Anti-Expert Bias and Claiming Your Identity as an Expert
Description: Why is it so hard to claim your expertise?To own what makes you truly exceptional at your work.To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. We live in a world that curr...