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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The One Thing That Changes How You Get Clients in 2026
Description: If you’re heading into 2026 thinking, “I need a better marketing plan,” this episode will challenge that.Most consultants and service providers assume their slow marketing results are about visibility…consistency…or needing to “do more.”But there’s a single shift — a foundational one — that quietly determines whether your marketing works or feels like guesswork.In this short episode, I break down:The invisible bottleneck that stalls even the smartest expertsWhy doing more marketing rarely solves the real problemThe hidden reason your audience isn’t taking the next stepWhat changes when you make this one shif...