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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Missing Puzzle Piece in Your Marketing Message
Description: Your marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it. Once you've helped your client diagnose their problem and dispel any misconceptions that they might have about the work you do, you think they are ready for your offer, but they're not. So what...