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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Basic Needs Beat Big Dreams: Messaging During Economic Chaos
Description: Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy.Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.