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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
Description: You've been told to be consistent. Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business. Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up. Unfortunately, this is a myth—the myth of consistency. This type of consistency has you focused on the wrong things, which makes marketing a frustrating experience for you. <...