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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The Three Things You Control In Your Business
Description: Confession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps!And in reality - in a business - there are so many things that are out of our control, like whether:A prospective client says yesYou land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spen...