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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Dispelling Messaging Myths: The Power of Misconceptions
Description: No one understands your work quite like you do. What you consider common knowledge, your potential clients don't even know about - it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood - it's not. And what your potential clients don't understand, keep them from taking the next step from working with you. In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message. We also...