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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
Description: What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.” It’s time that you know so you're not wasting your time, energy, and resources doing marketing that is utterly useless to your business. Today, I am ta...