Want to create an interactive transcript for this episode?
Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: The 60-Year-Old Marketing Truth That Still Trumps Every Tactic
Description: Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.I’ve seen it over and over again (and yep, I’ve been there too).Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place.That’s why I keep coming back to something Eugene Schwartz laid out back in 1966. It’s called the Customer Awareness Spectrum, and it’s the foundation for how I...