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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Thought Leadership ROI w/ David Shenberger
Description: David Shenberger, VP of Marketing and Consulting at CAI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the importance of ROI for thought leadership.Highlights:Why measuring ROI for thought leadership is importantMethods for measuring though leadership ROIHow to make thought leadership that stands out and captures an audience's attention.Learn more about CAI Connect with David Shenberger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, l...