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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B...

Transforming Trade Shows into Engaging Brand Experiences w/ Todd Gregory

35 mins; January 31, 2025

Unlocking LinkedIn Success w/ Malte Lange

41 mins; January 08, 2025

B2B influence marketing w/ Nick Bennett

35 mins; January 03, 2025

Creating Impactful Industry Reports on a Budget w/ Lacey Budd

49 mins; December 08, 2024

Staying on a Prospect's Radar w/ Sally Lechin

27 mins; November 18, 2024

A playbook for joining a new b2b company as a marketing leader w/ Haley Fraser

25 mins; October 17, 2024

What you can learn from dog training about training and leading people w/ Joanna Bowzer

30 mins; February 01, 2024

Writing in your boss's voice w/ Oleksii Klochai

28 mins; January 30, 2024

Crafting a great elevator pitch w/ Jarie Bolander

39 mins; January 25, 2024

Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

22 mins; January 23, 2024

How marketing can produce truly valuable leads w/ Quincy Johnson

16 mins; January 18, 2024

Seeing marketing from a sales perspective w/ Joel Barker & Karl Steiner

26 mins; January 16, 2024

Producing content that sales people use and value w/Nicholas Loise

24 mins; January 11, 2024

How to become a speaker w/ Juli Lassow

28 mins; January 09, 2024

The value of importance of "buystander" personas w/Matthew Lewsadder

27 mins; January 04, 2024

Using content with product user and lifecycle data Ashley Litzenberger

20 mins; December 19, 2023

How podcasting can boost personal growth w/ Bryan Huhn

38 mins; December 12, 2023

The art & science of interviewing

26 mins; December 05, 2023

Building a website yourself vs. hiring a pro w/ Niki Clark

24 mins; November 28, 2023

The keys to producing better case studies w/ Emily Amos

19 mins; November 21, 2023

Is your content an empty Trojan Horse? w/ Dale Harrison

28 mins; November 14, 2023

Creating content that differentiates w/ Adam Robinson

31 mins; November 07, 2023

What most entrepreneurs get WRONG about building a website w/ Luke Netti

22 mins; October 31, 2023

Why demand gen matters more than lead gen W/ Deanna Shimota

26 mins; October 26, 2023

Mitigating the risks of generative AIw/ Susan Peich

18 mins; October 24, 2023

The problem with "hooks" in copywriting w/ Derek Pollard

50 mins; October 18, 2023

Marketing when your company pivots to profitable growth w/ Mitch Solway

21 mins; October 17, 2023

What is product-led growth? w/ Steve LaChance

28 mins; October 11, 2023

Best marketing use cases for generative AI w/ Brad Smith

29 mins; October 10, 2023

What most B2B marketers don't get about YouTube w/ Ben and Matt Tompkins

39 mins; October 05, 2023

Tapping the default mode network to spark creative marketing ideas w/ Stephanie Scheller

18 mins; October 03, 2023

Why B2B brands should be on Instagram and TikTok w/Jake Hurwitz

29 mins; September 27, 2023

Why B2B marketers need to take risks and not play it safe w/ John Miller

32 mins; September 26, 2023

How generative AI is changing the SEO game w/ Liam Carnahan

28 mins; September 21, 2023

The secret to creating great thought leadership content w/ Bob Buday

24 mins; September 19, 2023

Content marketing that puts ROI first w/ Ira Belsky

21 mins; September 14, 2023

Why B2B companies are leaving Twitter w/ Stephanie Schwab

19 mins; September 12, 2023

B2B marketing with memes w/ Jacob Nomafo & Jonah Blackburn

20 mins; September 07, 2023

Aligning content strategy and growth strategy w/ John Vetere

23 mins; September 05, 2023

Are b2b companies turning away from content marketing? w/ Mark Evans

25 mins; August 31, 2023

How to do quality in-house research w/ Becky Lawlor

24 mins; August 30, 2023

Tips for marketing to Gen Z w/ Ian Baer

21 mins; August 24, 2023

How to be a great podcast guest w/ Mike Begg

29 mins; August 22, 2023

Podcasting as a solopreneur w/ Olivia Luper

33 mins; August 17, 2023

Applying the 80/20 rule to SEO w/ Kevin Roy

23 mins; August 15, 2023

How to produce killer short-form videos w/ Corey Alderin

20 mins; August 10, 2023

How to use podcasting as the ultimate networking tool w/ Liat Kozuch

28 mins; August 09, 2023

Has AI established a new content "floor"? w/ Chad S. White

28 mins; August 08, 2023

How "Blushies" help this professional service provider stand out w/ Katrina Neil and Mallory Dietl

15 mins; August 03, 2023

The "digital twin" concept to align marketing and sales w/ Greg Mischio

21 mins; August 02, 2023

Community engagement as a marketing strategy w/ Lisa Apolinski

26 mins; August 01, 2023

Attributes of a "strong" writer w/ Stella Sakic

22 mins; July 27, 2023

The value of an holistic approach to content marketing w/ Shae Henrie

15 mins; July 26, 2023

How storytelling makes your content more "human" w/ Ayushee Syal

19 mins; July 25, 2023

Content marketing survival tips w/ Miles Shattuck

17 mins; July 20, 2023

B2B podcasting ROI w/ Robert Woods III

23 mins; July 19, 2023

Is generative AI going to take your content marketing job? w/ Sid Ewing

23 mins; July 18, 2023

Training AI to deliver better buyer intent data w/ Frederik Hermann

20 mins; July 13, 2023

Creating case studies that are actually really good! w/ Julian Lumpkin

25 mins; July 12, 2023

What B2B marketers don't understand about YouTube

23 mins; July 11, 2023

Finding the right digital marketing agency w/ Dawn Paul

23 mins; June 29, 2023

Podcasting as a content marketing strategy w/ Howie Chan

30 mins; June 28, 2023

How to use jargon strategically w/Andrew Schulkind

21 mins; June 27, 2023

Brand Journalism w/Jason Avant

25 mins; June 22, 2023

Content launch w/ Matt Avero-Sturm

25 mins; June 21, 2023

Storytelling in B2B Marketing w/ Sarah Moore

25 mins; June 20, 2023

Creating content that inspires trust w/Kim Celestre

19 mins; June 15, 2023

Founding your value proposition w/Kathryn Joachim

33 mins; June 14, 2023

Taking the plunge into content marketing w/Torben Robertson

23 mins; June 12, 2023

Thinking about content as a cross functional process w/Lauren Lang

20 mins; June 08, 2023

The challenge of creating next level thought leadership content w/Julie Revelant

21 mins; June 07, 2023

Selling the concept of content marketing internally w/Sarah Sheehan

14 mins; June 06, 2023

Brand cultivation w/ Arne Hurty

22 mins; June 01, 2023

B2B Marketing teams functioning as media companies w/ Vince Moreau

27 mins; May 31, 2023

Big changes in marketing attribution w/Jeff Greenfield

25 mins; May 30, 2023

The secret sauce for B2B growth w/ Christian Kunkle

26 mins; May 25, 2023

Building an "editorial franchise" w/ Krystle Kopacz

23 mins; May 24, 2023

Content decay and the pitfalls of out sourcing to freelancers w/Emilia Korczynska

29 mins; May 23, 2023

Building a distribution first content model w/ Justin Simon

23 mins; May 19, 2023

What content marketers can learn from sales strategists w/Luis Baez

1 min; May 18, 2023

The impact of AI & SEO Content Marketing w/Ulf Lonegren

34 mins; May 12, 2023

Making B2B marketing more fun w/Vasudha Badri-Paul

21 mins; May 11, 2023

B2B Content Marketing in the metaverse w/ Samantha Lerner

21 mins; May 09, 2023

Tips for repurposing content w/ Melanie Deziel

18 mins; May 04, 2023

Building a relationship with your audience through content w/ Lauren McCullough

20 mins; May 03, 2023

Content is your edge w/ Mo Shehu

29 mins; May 02, 2023

Tips for getting the most our of your content marketing team during economic uncertainty w/Marissa Incitti

18 mins; April 27, 2023

Tips for using journalistic techniques to create better thought leadership content w/ Chloe Thompson

24 mins; April 26, 2023

Advantages of being a small content marketing team w/ Haralds Garbrans Zukovs

24 mins; April 25, 2023

How to measure your success w/ Annika Bjorkholm

12 mins; April 20, 2023

B2B Podcasting w/ Jennifer Tribe

25 mins; April 19, 2023

The importance of "fresh knowledge" w/ Tom O'Malley

22 mins; April 18, 2023

How to build a high-performing content cluster and avoid pitfalls w/ Stacy Willis

18 mins; April 13, 2023

Creating next level thought leadership content w/ Patricia Christiansen

10 mins; April 12, 2023

How to leverage costumer support as a marketer w/RC Victorino

20 mins; April 11, 2023

Using generative AI to create "authentic" content

22 mins; April 06, 2023

Why B2B brands should publish content like a media company w/Adam Kranitz

36 mins; April 05, 2023

How to align content marketing with sales and other functions to manage content expectations w/Claudia Dorego

14 mins; April 04, 2023

The marketing value of thinking like a media company w/Jonathan Paul

25 mins; March 30, 2023

Level up your LinkedIn marketing strategy w/ Alex Boyd

25 mins; March 29, 2023

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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

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