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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Creating case studies that are actually really good! w/ Julian Lumpkin
Description: When's the last time you read a case study that really grabbed your attention. That after you read it you were like, wow, that was super interesting and insightful?Maybe ... never?Because most case studies ... how to put this nicely? They don't necessarily suck. They're just ... OK. Kinda boring. All the same. Nothing special. Which is kind of a problem, since you definitely want prospects to be blown away by your case studies, right?In this episode, Julian Lumpkin, founder and CEO of SuccessKit, a firm that helps you produce amazing...