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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: What most B2B marketers don't get about YouTube w/ Ben and Matt Tompkins
Description: YouTube is a mysterious beast. At least, it is to me. It's one of the world's most powerful search engines, yet the vast majority of videos get very little engagement. Which might be just a little concerning if you spend a lot of time and money producing video content. What keeps all of us on the video bandwagon, I think, is the vast POTENTIAL for leveraging video and YouTube as a marketing channel.My guests for this episode, Matt and Ben Tompkins, co-founders of Two Brothers Creative and co-hosts...