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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Why B2B brands should be on Instagram and TikTok w/Jake Hurwitz
Description: If you're the founder or head of marketing a b2b startup, you might see building a presence on Instagram and TikTok as a waste of time. If your audience isn't active on those platforms ... or if you're not sure if they're on those platforms, why spend time and money creating content for them? But ... is that true? Is there value in being active on Instagram and TikTok for b2b startups and, if so, how exactly does b2b marketing work on those apps?In this episode, Jake Hurwitz, founder...