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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Content is your edge w/ Mo Shehu
Description: On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make sure their content cuts through the noise and has a unique point of view. They also discuss how to create good content, from immersing yourself in your subject matter to executing it properly. Highlights: What “Content is your edge” meansHow to create immersive...