Want to create an interactive transcript for this episode?
Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Brand cultivation w/ Arne Hurty
Description: On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possible to develop and strengthen a brand. He explains the process of cultivating a brand with an example, and the importance of understanding the audience one is trying to reach, as well as the company’s core values and vision.Highlights:What brand cultivation meansHow to develop and strengthen a brandThe importance of a company’s co...