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Podcast: The Employee Advocacy & Influence Podcast
Episode: Does Employee Advocacy Work for B2C? | DSMN8
Description: Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too!In this episode, we discuss; the social media spectrum; the difference between B2B and B2C advocacy programs; the importance of keeping advocacy programs exciting AND the #1 question you should ask YOURSELF before you ask your employees to post to their own social media.How ac...