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Podcast: The Content Cocktail Hour
Episode: This is Why We Are Launching Category Pages Powered By G2
Description:
"Category pages," The Juice's upcoming launch, has Brett and Jonathan enthused. Research has found that by the time customers engage with a vendor, 67% or more of the sales process has already taken place. In light of this, it's essential for companies to have excellent, informative content in order to assist customers in making buying decisions. This content will be further organized and categorized with Category Pages. 0:00 Introduction 1:00 Conversation with JG 3:12 Laughing with TestBox 5:10 Launch of Category Pages 8:50 Member feedback 11:10 Buying process statistics 14:50 G2 17:02 Early stage companies 18:30 What to expect f...