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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Product-Led Growth as Your Next Marketing Strategy with Ross Haleliuk
Description: Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS companies can implement it into their product or service processes for customer acquisition, revenue growth, retention, and engagement. Whether you’re a small business or a big company, PLG can ensure your customers are happy with your products and fully engaged with your services— without even going through the traditional sales funnel.
Timecoded Guide:
[02:01] Defining product-led growth and how businesses can use...