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Podcast: Ask April Porter Podcast
Episode: 068. Strategies for Black Friday Success
Description: If you've listened to any of our marketing broadcasts, you'll know that I usually mention having a three-month marketing plan. Why a marketing strategy of three months? Since the folks that are entering your pipeline today are probably the ones who will make a purchase on Black Friday, if you are using a proper marketing plan, you should be aware of this.
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“This is a very sticky place for people because, most of the time, we like to spend our advertising dollars on...