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Podcast: Alt Marketing School
Episode: EP 117 - Dr Rebecca Swift on the power of visuals and disrupting an industry
Description: Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock.She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers.We discuss...